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  • Writer's pictureVingt Sept

Chloé AW24: A Bohemian Symphony by Chemena Kamali


In the enchanted world of Chloé, where bohemian elegance meets contemporary allure, the iconic Chloé girl makes a triumphant return. Picture her, a vision of chic in thigh-high boots, twirling in flounced chiffon dresses, and draped in sculptural gold jewellery with a billowing cape coat trailing behind. The epitome of timeless sophistication, she saunters with square sunnies perched, hair dancing in the breeze, and a nonchalant soft leather bag under her arm. After all these years, where has she been? Well, she's back, and her boho wardrobe has undergone a chic metamorphosis.

Chemena Kamali's debut collection for Chloé opens with the poetic line, "Coming back to Chloé feels very natural; almost like returning home for a new beginning." Hailing from Dortmund, Germany, Kamali's journey with Chloé has come full circle, from intern to collaborator with esteemed creative directors like Phoebe Philo, Hannah MacGibbon, and Clare Waight Keller. Following six years with Anthony Vaccarello at Saint Laurent, Kamali now takes the reins at Chloé, and her debut is nothing short of a stellar performance.

The runway unfolds with a delicate dance of fluttering chiffons in a nude colour palette, and lace camisole dresses pay homage to Chloé's enduring feminine DNA. Adding substance to the ethereal, caped raincoats in check wool or high-shine patent cinched with metal belts, spelling out "Chloé" in hand script, makes a powerful style statement.

Kamali's journey into this new era began with a logo tweak, drawing inspiration from Karl Lagerfeld's legacy. Now, Kamali presents her vision for autumn-winter 2024, drawing inspiration from the late 1970s – an era synonymous with natural beauty, love, and hippie culture.

Embracing the concept of 'freedom,' Kamali lets silhouettes roam with unrestricted fluidity. Fringes adorn belted leather jackets, ankle-length chiffon dresses twirl with matching capes, and lace dresses flaunt tiered ruffles alongside checked coats. The sheer lace gowns steal the spotlight, as do the iconic fringed trousers. Creams, pastel pinks, and baby blues meld in a sea of neutral shades, accentuated by gold-tone jewellery.

Seventies-inspired thigh-high boots, suede fringing, flared denim, ruffles, and exaggerated sleeves also play their part, encapsulating the spirit of the era.

Chloé AW24 is not just a collection; it's a bohemian symphony, a celebration of freedom, and a nod to the timeless allure of the Chloé girl, now reimagined through the visionary eyes of Chemena Kamali.


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