Casa Loewe Paris: Where Craft Meets Culture on Avenue Montaigne
- Vingt Sept
- 42 minutes ago
- 3 min read
On Avenue Montaigne, where Paris writes its stories of fashion, craft, and culture, a new chapter has begun. LOEWE has opened the doors to its latest CASA LOEWE, a 562-square-metre flagship that redefines the idea of retail as art.
Unfolding across one of the city’s most storied streets, the new space brings together every facet of the house’s world: men’s and women’s ready-to-wear, bags, shoes, small leather goods, jewellery, eyewear, and soft accessories. There is also a dedicated home selection offering blankets, cushions, and the brand’s signature scents, a quiet expression of luxury that extends beyond the wardrobe.
The CASA LOEWE concept is as much a philosophy as it is a design code. It merges the refinement of fashion retail with the intimacy of an art collector’s home, a space designed to be experienced rather than merely shopped. Ceramic tiles in tones of green, blue, orange, and silver bring shifting textures to the walls, their surfaces alive with light. Expanses of marble meet brushed brass and turned iron, creating a language of contrasts, cool precision balanced with softness. Large windows frame the Parisian streetscape, flooding the space with daylight and revealing a dialogue between the exterior city and the handcrafted interior.
Inside, the curation feels deeply personal. Furniture by Gerrit Thomas Rietveld, George Nakashima, and Isamu Noguchi sits alongside LOEWE’s own signature pieces. These include tufted leather puffer benches that celebrate the brand’s mastery of leatherwork, sculptural marble plinths, and the now-iconic black terrazzo coffee table. Beneath it all, bespoke rugs woven in Spain depict the vivid landscapes of British textile artist John Allen, their bold abstractions introducing colour and optimism underfoot.
As in all CASA LOEWE spaces, art and craft anchor the narrative. The new Parisian store houses an extraordinary collection from LOEWE’s international anthology of art, craft, and design. German installation artist Franz Erhard Walther’s Gelbe Modellierung (1985) commands the room, its monumental cotton wall hanging composed of fused sections of trousers legs and jackets that once formed the backdrop to LOEWE’s Fall Winter 2019 men’s show. Nearby, South African artist Zizipho Poswa’s large-scale ceramics from her Baobab and Umthwalo series (2020) explore matrilineal heritage, ritual, and the strength of Xhosa culture.
On the walls, Henry Moore’s wall panel Two Standing Figures (1948) asserts its quiet power, a modernist echo of the human form. The vibrancy of Walter Price’s Through both defiant and poetic means (2018–19) and Fell Into the Sun 1 (2020) offers a playful contrast, abstract yet emotional, their energy bridging fine art and pop colour.
Elsewhere, the dialogue between material and maker continues. Takayuki Sakiyama’s undulating stoneware sculpture Chōtō (2017), awarded special mention in the LOEWE Foundation Craft Prize 2021, embodies the brand’s devotion to texture and tactility. It sits in harmony with Hafu Matsumoto’s woven bamboo and leather basket, a vessel by Craft Prize winner Ernst Gamperl, and a collection of jugs by the revered British potter John Ward.
Even the furniture blurs the line between utility and art. Domingos Tótora’s Black Terrao Bench (2022), sculpted from recycled cardboard, stands alongside Jim Partridge and Liz Walmsley’s Curved Block Seat (2018), hand-carved from wood. Each piece invites touch, a rare thing in luxury retail where the experience is often visual rather than tactile.
CASA LOEWE Paris is not simply a store; it is a living dialogue between art, design, and fashion. Every detail, from the play of shadow across a ceramic tile to the patina of brass, speaks of time, craftsmanship, and care.
For more information, visit HERE
CASA LOEWE Montaigne
Address: 48 Av. Montaigne, 75008 Paris, France
Phone: +33 1 53 57 92 50
Images courtesy of LOEWE
Words by Jheanelle Feanny
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