CELINE Printemps 2027: Michael Rider Explores a Different Side of French Elegance
Paris may be synonymous with French luxury, but for CELINE's Printemps 2027 campaign, the French capital takes a back seat to the countryside. Under the creative direction of Michael Rider, the fashion house presents a collection that brings its signature sophistication into a setting far removed from the polished streets and grand architecture traditionally associated with Parisian style.
Photographed by Zoë Ghertner, the campaign embraces a more intimate visual narrative, with rural landscapes and domestic surroundings providing the backdrop for Rider's latest designs. The contrast between the collection's polished aesthetic and its less formal environment offers an interesting perspective on how luxury fashion can exist beyond the familiar surroundings of a fashion capital.
The collection also shows an interesting interplay between structure and ease. Tailored jackets and generously proportioned trousers sit alongside knitwear and more expressive evening pieces, while oversized accessories and statement jewellery introduce an element of individuality. Rather than presenting a wardrobe governed by one aesthetic, the styling explores how contrasting silhouettes can work together without losing their refinement.
The campaign also extends beyond photography, with three films by Pantera titled Country Boat, Country Horse and Country Flowers. Together, the films and Ghertner's still imagery establish a countryside setting for the collection, offering an alternative to the more familiar visual language of luxury fashion advertising.
What stands out about CELINE's latest campaign is the decision to place clothes associated with an established Parisian fashion house in surroundings that feel removed from the industry's usual spectacle. It's an interesting juxtaposition, particularly at a time when luxury fashion continues to negotiate the relationship between heritage, modernity and the expectations of a changing audience.
For Rider, whose creative direction continues to shape CELINE's identity, Printemps 2027 presents another opportunity to explore the versatility of the house's wardrobe. The campaign suggests that French elegance need not be confined to the streets of Paris, nor does it have to be defined by a particular setting. Instead, the emphasis remains on the clothes and how they can be interpreted by the people wearing them.
The CELINE Printemps 2027 collection is available now in boutiques and online at CELINE
Imagery courtesy of CELINE
Photography: Zoë Ghertner
Video: Pantera
Creative Direction: Michael Rider
Words by Jheanelle Feanny
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