

As Fendi gears up to celebrate a century of excellence in 2025, Kim Jones, the mastermind behind Couture and Womenswear, unveiled a breathtaking collection in Milan that beautifully intertwines nostalgia and modernity. Set against a monumental pink box that served as the ultimate backdrop, the silhouettes were a stunning fusion of ready-to-wear and haute couture.
Fendi’s legacy of unparalleled craftsmanship radiates through each piece, embodying the spirit of trailblazing women who revel in freedom and fluidity. The collection bursts with a captivating palette of blush pinks, rich chestnuts, ocean greens, and creamy off-whites that dance together in perfect harmony. Flapper-inspired dresses, lavishly hand-embroidered, float effortlessly on the runway, their ethereal charm heightened by shimmering, transparent effects and vibrant floral motifs that spring to life. Effortlessly chic shirt dresses, flowing robes, and cheeky mini-shorts exude a laid-back sophistication as if they were plucked from a whimsical dream. This enchanting blend of ready-to-wear and couture creates a dialogue between luxury and ease, showcased in sumptuous silks, airy organzas, and plush leathers.
Each silhouette struts with undeniable confidence, often grounded by reimagined Red Wing Classic Moc boots, crafted from soft Cuoio Romano leather and adorned with meticulous Selleria stitching—a nod to Fendi’s artisanal roots. Paired with delicate knee socks, these boots add an unexpected edge. The bags are pure showstoppers, particularly the oversized Mamma Baguette, a heartfelt tribute to Adele Fendi, the House’s founding matriarch. Meanwhile, the new Filo jewellery line by Delfina Delettrez Fendi echoes Fendi’s iconic leatherwork, showcasing a commitment to extraordinary craftsmanship.
As the finale unfolded, all the silhouettes converged on a central podium, heralding a vibrant new chapter in Fendi’s storied saga—an exhilarating homage to the past while striding confidently into a dazzling future. This collection isn’t just a celebration of Fendi’s rich legacy; it’s a bold declaration of style that’s ready to shape the next century.
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Words by Jheanelle Feanny
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