GCDS invites you to K-HAWAII!

Fashion News

Image courtesy of Purple PR

K-Hawaii is GCDS’s modernized amalgamation of the word Kawaii (cute or adorable in Japanese) and Hawaii, one of the most beautiful places in the world, a tropical paradise rich with history. GCDS present summertime seduction, where Kawaii is cute and at the same time sexy. This futuristic take on manga touches on the very concepts that formed the genre: a careful balance of suspense and humor, regulation versus fantasy, and idealized love featuring over-stylized and over-sexualized heroines.

Kawaii is represented by iconic pop symbols from The Care Bears to Hello Kitty, with vibrant colors and playful prints, all fused by Anna Trevelyan’s styling. The juxtaposition of Jurassic Park (filmed in Hawaii) with Kawaii: cute but deadly. The same goes for their eyewear, which has been expertly crafted by The Marcolin Group. GCDS began its partnership with the leading worldwide eyewear company to create iconic sunglass styles for their show: a perfect combination of irony, experimentation, and street style.

GCDS state: 'Manga seeks to represent certain aspirations in a particular society and cultural evolutions. Self-identity and forced standards are morphing us into hentai manga characters rather than something realistic. Everything we see online today - filtering, makeup, and contouring - is exactly what you get from a K-Hawaii manga aesthetic: a sugar-coated candy character. Social media’s infinite scale and ubiquitous presence in daily life should lead us to seek the niche, and yet in some ways, we become more homogenous, both culturally and aesthetically. '

K-Hawaii represents this next evolution.