Area’s Spring/Summer 2025 extravaganza was nothing short of a creative explosion, marking its tenth anniversary with a dazzling celebration of identity and expression. The runway kicked off with the thunderous stomp of Cuban-heeled boots, setting the stage for a striking navy ensemble that boasted sharp tailoring and a bold officer’s cap. This dramatic entrance embodied a decade of fearless artistry—where individuality and innovation reign supreme.
Co-founder Piotrek Panszczyk revealed that this collection wasn't just a stroll down memory lane; it was a fresh distillation of Area's unique spirit. The theme of identity emerged as a captivating thread, showcasing the brand's relentless drive to challenge conventions through collaboration and imaginative exploration. Panszczyk artfully captured the duality of identity—simultaneously a sanctuary and a battleground—an idea that reverberated throughout the entire collection.
At the heart of the show was the thumbprint, a striking symbol of personal uniqueness. This motif manifested in bold black patterns on warm brown, reminiscent of wild animal prints, and made a stunning appearance on a Mugler-esque jacket with exaggerated shoulders and a figure-hugging silhouette. Feminine strapless dresses with playful dropped-waist skirts further pushed the envelope.
The thumbprint also influenced the collection’s hardware, infusing everyday objects with a whimsical, organic flair akin to Georgia O’Keeffe’s Southwestern jewellery.
Leather stole the spotlight, showcasing an eclectic mix of eye-catching moto jackets, relaxed workwear-inspired trousers, and sultry bustiers in gleaming black leather with well-loved edges. Each piece radiated a sense of craftsmanship and an edgy aesthetic, while one-of-a-kind leather garments adorned with beads, spikes, and sequins offered a playful counterbalance to minimalist designs, showcasing their commitment to detail.
Hands emerged as a bold motif, infusing the collection with a playful yet poignant edge. Cutouts of hands, evoking childhood arts and crafts, adorned silk taffeta gowns, found their way into denim, and made statements on T-shirts. A standout piece featured striking red handprints on a black T-shirt, echoing the powerful "Bans Off Our Bodies" slogan. This design was part of a partnership with Tinder, which generously donated $25,000 to Planned Parenthood, cementing Area’s dedication to social advocacy and personal empowerment.
In this collection, Area not only celebrated individuality but also reaffirmed its commitment to pushing creative boundaries. As the brand steps into its next decade, it remains a bold beacon of innovation, fearless expression, and ever-evolving artistry.
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Words by Jheanelle Feanny
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