The Wellness Elixir Celebs Don’t Want You to Know About: Inside the World of NAD+ Infusions

Beauty

NAD+ (nicotinamide adenine dinucleotide) might not yet be in your beauty cupboard or wellness rotation, but for a select in-the-know crowd, this co-enzyme is the ultimate secret weapon. Think of it as the Rolls Royce of IV therapy, something you don’t stumble across casually, but once you’re in, you’ll never look back.

Once confined to the hush-hush world of functional medicine and celebrity backdoors, NAD+ has long been worshipped by names you’ll definitely know, Justin Bieber, Jennifer Aniston, Kendall Jenner, and Gwyneth Paltrow among them. A staple in LA wellness clinics, this magical molecule has quietly made its way into the bloodstream (literally) of the Hollywood elite, and now, it’s finally finding its place in London.

So, what exactly is NAD+?

Stripped of the science-y mouthful, NAD+ is a naturally occurring co-enzyme found in every cell of the body. It plays a starring role in everything from energy production to DNA repair and mitochondrial function (the engine that keeps your cells buzzing). But as we age or battle stress, pollution, and lifestyle overload, NAD+ levels drop, and that’s where infusions come in.

Let’s talk benefits, because there are many:

Improved Energy: NAD+ fuels cellular energy. More NAD+ = less burnout, more get-up-and-go.

Brain Boost: Some studies (which include NAD+ use with those diagnosed Parkinson’s Disease) suggest it may protect against cognitive decline and support sharper memory.

Better Sleep + Mood: Anecdotally (and increasingly in labs), it’s tied to improved circadian rhythms and reduced anxiety.

Muscle Recovery: Low NAD+ is linked to muscle degeneration; infusions may reverse that trend.

Cardiovascular Health: Preliminary studies show improved vascular function and reduced blood pressure.

Reduced Inflammation + Glowing Skin: It encourages cell regeneration and calms inflammatory markers like acne and bloating.

Sounds like a miracle? Possibly. But there’s a catch: NAD+ doesn’t play nicely in pill or cream form. Its molecular structure makes it tricky to absorb through the gut or skin, which is why IV therapy is still the most effective delivery method. And when it comes to IVs in London, there was only one name on our radar…

We Tried REVIV’s NAD+ Infusion - and We’re Hooked

With a mission to tackle our seasonal fatigue, stress flare-ups, and skin rebellion (thanks, London pollution), we booked into REVIV, a global IV therapy brand known for its NAD+ drips and celeb-loved infusions.

With over 2 million personalised IV therapies performed and more than 108 clinics around the world - from Mexico to Miami, Dubai to Durban - REVIV is a major player. In London alone, there are four clinics offering a curated menu of vitamin infusions, including the Megaboost (for overall wellness), Vitaglow (for pro-ageing and skin support), and of course, the elusive NAD+.

We headed to their Soho clinic, which thankfully felt less sterile hospital ward, more spa-meets-tech haven. After a quick consultation and some vital checks with our nurse (who was a dream), we settled into a reclining massage chair, coffee in hand and Netflix on in the background.

The infusion itself took around 90 minutes, and we opted to pair it with a Vitamin B12 injection, a recommended combo for that extra vitality kick. About halfway through, the magic started. A soft hum of mental clarity, alertness, and renewed presence began to take over. Eyes wide, energy up, we felt sharper, calmer, and somehow more present.

And the effects didn’t stop when we left. Over the next week, our sleep improved, our morning alarms felt less rude, and our skin (especially hormonal acne flare-ups) began to visibly calm. No jitters. No comedown. Just a subtle, sustained lift.

The Verdict?

REVIV’s NAD+ infusion is editor-approved. Whether you’re battling burnout, looking for a brain boost, or simply craving that elusive inside-out glow, this is the drip you didn’t know you needed.

We’ll definitely be back for the calm clarity, the skin peace, and maybe the massage chair.

For more information visit REVIV

Words by Jheanelle Feanny