London Fashion Week kicks off on 12th September and this year, for the first time in history, the public will have access to coveted shows that for decades have been press buyer only events.
The British Fashion Council confirmed this summer that House of Holland and Self Portrait will present public shows on 15th September, with time slots of 10 am, 1 pm, and 4 pm. For those wanting to immerse themselves in the glamour of London Fashion Week standard tickets will start at £135, while it will cost £245 to be on the front row.
Why is this happening now though? One editor who shared their thoughts was skeptical, "I don't see the point in this ... I believe the public will be seeing Autumn/Winter 19 and we will be seeing Spring/Summer 2020; but it kind of removes the exclusivity of attending shows, and the fact I am there to work...”.
From a different point of view, a member of the public commented, "I think it's exciting for us as we get to see a side of fashion we only see in magazines or the newspaper, I personally wouldn't pay the ticket price, but I guess it's the same as buying a theatre ticket".
Editors, buyers, and press will continue to attend the trade-only catwalk and presentation shows across the capital, with the public shows focused purely on AW19, giving a glimpse of
collections soon to hit the stores. Attendees will also have access to the DiscoveryLAB space and have the option to sip on complimentary drinks in the VIP Lounge, whilst perusing new
collections.
To buy tickets please visit https://www.londonfashionweek.co.uk/London-Fashion-Week-Tickets
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